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howtobedigital

Digital Learning Practice

Completion is not success

A randomised anti-phishing study with 19,500 employees found no significant relationship between recent annual training completion and phishing susceptibility. Embedded training after a click reduced clicking by only about 2%. That is why this programme does not treat completion as the headline.

Measures we use

Kept separate — never collapsed into one opaque score.

LayerExampleWhy it matters
ReachEligible people who startedCoverage only
EngagementSessions done, minutes usedDetects burden — not success
LearningChange from baselineShows acquisition
RetentionUnprompted delayed score at 30 / 60 / 90 daysTests durability
TransferPerformance on a new scenarioTests use beyond the memorised item
BehaviourManager observation or system eventTests workplace execution
BusinessIncident, quality, rework, time, or customer measure you already trustTests organisational value
GuardrailOpt-outs, time cost, complaints, subgroup gapsDetects harm
North-star for a Pilot

Percentage of critical objectives meeting a pre-agreed delayed-readiness threshold at the target date.

What we refuse to sell as proof
  • End-of-module quizzes as competence
  • Certificates of attendance
  • Satisfaction scores alone
  • Immediate post-tests without a delayed check
  • Vendor case studies from other industries presented as your expected result
What “good” looks like in the room
  • People can explain a decision in their own words after a gap
  • Managers can point to the behaviour without reading a dashboard essay
  • The readout names failures as clearly as wins