Evidence

Every figure on this site names its source, its publication and its date. Figures more than three years old are labelled with their age. Superseded figures get replaced and the replacement is noted.

The four rules

  1. Every figure names its source, its publication and its date.
  2. Figures more than three years old carry their age.
  3. Superseded figures are replaced, and the replacement is noted.
  4. Figures I cannot trace to a primary source are not used, and the notable ones are listed below with the reason.

Rule four is the one nobody else publishes.

Always state the base

“35% of UK businesses with ten or more employees” is honest. “35% of UK businesses” is not. Micro businesses adopt less and dominate the business count, so leaving them out changes the number a lot. The apparent conflict between 25% and 35% in circulation is a base difference, not a contradiction.

The two figures that both read 11%

There are two live statistics that both read 11% and mean different things, and they never appear in the same sentence. Both are linked below.

Numbers I do not use, and why

Claim in circulationWhy it is not here
“60% of employers cite AI skill gaps” This figure does not appear in the DSIT and DCMS employer survey it gets attributed to. The report's actual skills-gap figures are 25% and 27%, on a base of 373 rather than all employers. The likely origin is a separate line about six in ten employers not using AI and not planning to, which is a non-adoption figure, not a skills figure
“11% of employers provided AI training” The source says employers “have undertaken some form of AI training”, which includes self-directed training. “Provided” overstates it
“50% report uncertainty about what training to buy” The source says “unsure what training is relevant for the business”. Given I sell training, that gloss is one a sceptical reader would rightly catch
“25% of UK businesses use AI” Correct for December 2025, all size bands. Superseded by the June 2026 figures
“15% planning to adopt AI in the next 12 months” The source says the next three months

The employer survey, and its date

The DSIT and DCMS employer survey was published on 28 January 2026. Its fieldwork ran from 19 March to 7 June 2024. That is a two-year lag in the fastest-moving area on this site. It gets cited as spring 2024 fieldwork, or not at all.

What I do not know

Every source

SourceDate and baseNote
Office for National Statistics, Artificial intelligence in UK businesses: 2023 to 202620 July 2026BICS Wave 159. Figures quoted are for businesses with 10 or more employees unless stated.
Ipsos for Lloyds Banking Group, Essential Digital Skills 2025fieldwork 5 March to 2 April 2025, n=4,175UK adults 18 and over.
Ofcom, Adults' Media Use and Attitudes 20262 April 2026
King's College London Policy Institute and King's Institute for AI, Public attitudes to AIfieldwork by Opinium 16 to 29 April 2026, n=4,508
Skills England, AI foundation skills for work28 January 2026Open Government Licence v3.0. Adaptable, including commercially, with attribution.
Department for Education, Essential digital skills standards: 202615 July 2026Crown copyright. Check the licence statement on the document before adapting rather than citing.
DSIT and DCMS, research by Ipsos, AI Skills for Life and Work: Summary report28 January 2026
DSIT and DCMS, research by Ipsos, AI Skills for Life and Work: Employer survey findingspublished 28 January 2026, fieldwork 19 March to 7 June 2024, n=801Cite as spring 2024 fieldwork. Two years old in the fastest-moving area on this site.
Information Commissioner's Office, What is personal data?checked 27 July 2026
Information Commissioner's Office, Guidance on AI and data protectionchecked 27 July 2026
Microsoft, Enterprise data protection in Microsoft 365 Copilot and Microsoft 365 Copilot Chatchecked 27 July 2026
GOV.UK, Avoid and report internet scams and phishingchecked 27 July 2026
National Cyber Security Centre, Report a scam emailchecked 27 July 2026
Rick Dakan, Joseph Feller and Anthropic, The AI Fluency Framework2025CC BY-NC-SA 4.0. Cited by name only. Not adapted, and not used in paid programmes.