# Pricing hypotheses

These are **hypotheses to test with early buyers**, not a published tariff and not a market benchmark. Existing fixed prices on `/organisations/` (£1,800 / £3,600) stay as charged today. Digital Learning Practice prices below are labelled clearly as draft bands for UK org buyers (councils, housing associations, charities, SMEs).

| Offer | Hypothesis | Notes |
|---|---|---|
| **Practice Evidence Audit** | **£1,200–£1,800** fixed · one role · one behaviour | Same order of magnitude as a teaching day; paid discovery; 2–3 weeks elapsed |
| **Workshop-to-Practice Sprint** | **£2,400–£3,600** fixed · one behaviour · one cohort up to ~20 | Conversion of existing day/course; sits beside £1,800 day rather than replacing it |
| **Digital Learning Practice Pilot** | **£4,800–£7,200** fixed implementation · cohort up to 12–20 · 6–12 weeks | Includes operation + delayed check + readout; do **not** lead with per-seat until usage known |
| **Pilot after AI at work six weeks** | **£3,600 teaching + £3,600–£4,800 practice extension** (hypothesis) | Bridge package: teaching already paid; practice is the durability layer |
| **Manager Observation Kit** | **£600–£900** add-on per cohort | Rubric, cues, calibration examples |
| **Managed Practice** | **£800–£1,500 / month** retainer hypothesis · quarterly optimisation | For lean L&D after a successful Pilot |
| **Evidence Lab** | **£2,400–£5,000** fixed · separate line | Study design + analysis; kept separate for credibility |

### Pricing principles (HTBD)

- Fixed prices where sensible — same spirit as the existing org page  
- No day-rate fog inside the North East for delivery already covered by teaching offers; practice delivery geography agreed case by case  
- Free lessons stay free; org fees fund them  
- If a buyer thinks a band is wrong, they should say why — same invitation as on `/organisations/`  
- Do not lead with per-active-learner pricing until pilots show usage patterns  

### What is not priced here

- LMS licences  
- Hundred-person webinars  
- Accredited qualifications  
- “Unlimited content” libraries  

---