# Four offers. Services first. Platform later, if ever.

Differentiation is not “we use spaced repetition”. Others already sell that. Digital Learning Practice differentiates on three things:

1. **Evidence-led conversion** of training you already have into practice that looks like the job  
2. **Workflow integration** with manager observation — not only reminders  
3. **Outcome evaluation** that separates retention, transfer, behaviour, and business results  

No end quizzes as the finish line. No certificates as proof.

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### Offer A — Practice Evidence Audit

**Working label on invoice:** Practice Evidence Audit  
**Role:** Paid discovery  
**Typical buyer:** Digital lead, L&D, service manager, or business sponsor in a council, housing association, charity, or SME  

**What you get**

- One role, one costly observable behaviour
- A map from that behaviour to a small set of practice objectives
- A retention horizon (when people still need to be able to do this)
- A baseline plan and a measurement plan
- A plain recommendation: stop, fix the teaching first, or go to a Sprint / Pilot

**What you do not get**

- A content library
- A platform licence
- A promise that the behaviour will change

**Bridge from existing offers:** Run this when the team check shows a floor problem, or when you already spent on a day / six weeks and cannot see lasting change.

**Pricing hypothesis:** see [Pricing](/digital-learning-practice/pricing/) — fixed fee for one role and one capability.

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### Offer B — Workshop-to-Practice Sprint

**Working label:** Workshop-to-Practice Sprint  
**Role:** Convert existing teaching into a practice journey  
**Typical buyer:** Programme owner who already has a day, a six-week course, or in-house materials  

**What you get**

- Existing course or day converted into a 6–12 week practice sequence
- Short retrieval and application tasks (minutes, not hours)
- Feedback after a committed answer
- Interleaved scenarios so people practise choosing which rule applies
- Manager observation rubric for the same behaviour
- A delayed check date agreed before launch

**What you do not get**

- A rewrite of your entire curriculum
- LMS replacement
- Automated employment decisions from practice data

**Bridge from existing offers:** Natural next step after **One day, one team** (£1,800) or after **AI at work, six weeks** (£3,600) when the contact teaching is done and you need the skill to hold.

**Model:** Preserve total teaching time where you can; break massed events into launch + spaced practice (same idea as converting an eight-hour workshop into weekly rehearsals — research model, not a guarantee for your numbers).

**Pricing hypothesis:** fixed conversion fee for one behaviour / one cohort.

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### Offer C — Digital Learning Practice Pilot

**Working label:** Digital Learning Practice Pilot  
**Role:** Proof before any wider roll-out  
**Typical buyer:** Business unit plus L&D / digital lead  

**What you get**

- Everything in the Sprint, operated for one cohort
- Baseline before practice
- Spaced retrieval practice over 6–12 weeks
- Manager observations on a small rubric
- Delayed retention and transfer check
- Optional matched or controlled comparison where the organisation can support it (practice vs usual follow-up; ideally also vs passive reminders)
- A written readout: what moved, what did not, cost per improved learner or behaviour, and a stop / revise / scale recommendation

**Primary use case:** Reinforce **one** costly, observable capability after formal training.

**Good first behaviours for HTBD buyers**

- Judging a suspicious message (tell a real message from a fake one)
- Deciding what is safe to put into an AI tool
- Checking an AI answer before it goes to a tenant, resident, or customer

**Pricing hypothesis:** fixed implementation fee + per-cohort fee (not per-seat until usage is known).

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### Offer D — Manager Observation Kit + Managed Practice (optional add-ons)

**Manager Observation Kit**

- Behaviour rubric with anchors (“observed / not observed / not applicable”)
- Weekly coaching cue for line managers
- Team-level view — not a surveillance feed of every answer

**Managed Practice**

- Ongoing authoring and campaign operation for lean L&D teams
- Quarterly optimisation against the agreed measures
- Recurring services revenue; still teaching-led, not a black-box SaaS pitch

**Evidence Lab (by request)**

- Separate fixed fee for study design and impact analysis
- Kept separate so evaluation stays credible
- For organisations that need a defensible causal claim, not a vanity dashboard

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### Offer stack (plain)

```
Team check (free) → One day / Six weeks (teaching)
                 → Practice Evidence Audit
                 → Workshop-to-Practice Sprint
                 → Digital Learning Practice Pilot
                 → Manager Kit / Managed Practice / Evidence Lab
```

You can enter at Audit or Sprint if teaching already happened elsewhere. You do not have to buy a platform to start.

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